June 19, 2013
FASTSIGNS® Report Encouraging Response to Co-Branding Proposition
Interest is growing on both sides of the Atlantic in the FASTSIGNS® co-branding proposition which throws a lifeline to business owners in the declining commercial print industry.
The co-branding opportunity allows independent print business owners to leverage the strength of the international FASTSIGNS brand and expand their services to include signage & visual graphics services through setting up a FASTSIGNS centre within their existing premises. The proposition was launched in the UK at North Print and Pack 2013 exhibition following a highly successful roll-out in the USA last year.
Already FASTSIGNS UK managing director Garth Allison is having serious discussions with several prospects and in the USA, five co-branded centres have been opened with 10 more in the pipeline.
“News of our co-branding programme caused quite a stir at Print and Pack – as it offers independent print business owners the best of both worlds at a very affordable cost. By setting up a FASTSIGNS centre within their existing premises they can grow new profitable revenue streams with our world leading range of sign and visual graphics services whilst maintaining their own branding and identity.”
The new co-branding programme allows independent print business owners to add an integral FASTSIGNS centre and gain ongoing training and support from the franchise for as little as a £5,000 initial investment.
As a co-branded partner, FASTSIGNS offers effective local and national marketing, improved buying power and relationships with suppliers and up-to-date technology and digital services, as well as other benefits from being part of a franchise network with business owners nationwide.
One of the first to launch the co-branded model is Prestige Printing in Columbus, USA, which moved into a new, larger facility in March 2013. Owner, Donna Booth purchased Prestige Printing in late 2007 and quickly realised that she would have to evolve its service offerings and become a one-stop, small-business resource, in order to keep the business profitable and in demand. Donna was looking to offer signage and visual graphics/wide-format printing when she first learned about FASTSIGNS co-branding programme and knew the added support from the signage and visual graphics franchise would be the best way to take her business to the next level.
“FASTSIGNS takes out much of the guess work and walks you through every aspect of moving into the signage and visual graphics field,” Donna Booth said. “They help me with everything from purchasing the right equipment to marketing the service offering to existing and potential customers. Words don’t describe how much of a relief it is to have a business partner I can turn to on an ongoing basis who understands my business and knows the best way to continue moving it in the right direction.”
With more than 530 FASTSIGNS sign and graphics centres around the world, including 19 in the UK, FASTSIGNS offers a variety of sign and graphics solutions including internal and external signs, banners, building signs, digital signage, site signs, vehicle graphics, decals, exhibition stands and displays, point-of-purchase signs, and posters – as well as mobile websites, promotional products, interior décor, branding, printing and other marketing services.
FASTSIGNS® is a signage, graphics and visual communications partner that provides comprehensive solutions to help customers of all sizes – across all industries – meet their business objectives and increase their business visibility through the use of all types of signs and graphics including, floor and vehicle graphics, point of purchase and digital signs, labels and decals, architectural and interior décor signs, printing, promotional products and wearables, mobile marketing and other related marketing services.
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