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 Products & Services Learning Centre Exhibitions Taking it "On the Road"
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Multiple Shows
Once you have created an exhibit and gone through the steps to research, plan and make a trade show presentation, you can easily extend that program to any number of shows. Use your initial planning and budget meetings to determine which and how many shows make sense for your business. If you will attend a number of shows each year, keep your display fresh by updating it with new graphics, recent product releases and new promotional support.
International Exhibiting
Exhibiting internationally is a very sensible way to test foreign markets for your products and services. Smart companies use international shows to find new markets, as well as to identify potential international-sales personnel and make other local contacts. Here are some tips for companies considering international exhibiting for the first time:
- Allow additional time for planning and managing the logistics of an overseas show.
- Research the business and social culture of the market you hope to enter.
- Seek the advice of professionals who are experienced in that international market.
- Learn the language or hire translators or bilingual staff members.
- Investigate tariffs, taxes and other fees and charges.
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