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| -- |
Budget |
Actual |
Variance |
| 1. Exhibit Space |
- |
- |
- |
| Booth space |
£ |
£ |
£ |
| Registration or other costs |
£ |
£ |
£ |
| 2. Display |
- |
- |
- |
| Design & manufacture |
£ |
£ |
£ |
| Graphics |
£ |
£ |
£ |
| Shelves & containers |
£ |
£ |
£ |
| Lighting |
£ |
£ |
£ |
| 4. Freight Transportation |
- |
- |
- |
| Shipping |
£ |
£ |
£ |
| Drayage |
£ |
£ |
£ |
| Storage |
£ |
£ |
£ |
| Insurance |
£ |
£ |
£ |
| 5. Show Services |
- |
- |
- |
| Install/dismantle |
£ |
£ |
£ |
| Electrical |
£ |
£ |
£ |
| Furniture rental |
£ |
£ |
£ |
| Audiovisual |
£ |
£ |
£ |
| Photography |
£ |
£ |
£ |
| Telephone/Fax |
£ |
£ |
£ |
| Security |
£ |
£ |
£ |
| Cleaning |
£ |
£ |
£ |
| Other labor |
£ |
£ |
£ |
| Utilities (water, power, gas & air) |
£ |
£ |
£ |
| 6. Marketing |
- |
- |
- |
| Pre-show promotion |
£ |
£ |
£ |
| Direct mail |
£ |
£ |
£ |
| Public relations |
£ |
£ |
£ |
| Trade magazine ads |
£ |
£ |
£ |
| Show literature |
£ |
£ |
£ |
| On-site promotions |
£ |
£ |
£ |
| Telemarketing |
£ |
£ |
£ |
| Post-show promotions |
£ |
£ |
£ |
| 7. Personnel Costs |
- |
- |
- |
| Travel |
£ |
£ |
£ |
| Hotel accommodations |
£ |
£ |
£ |
| Meals & out-of-pocket |
£ |
£ |
£ |
| 8. Miscellaneous |
- |
- |
- |
| - |
£ |
£ |
£ |
| - |
£ |
£ |
£ |
| - |
£ |
£ |
£ |
| TOTAL TRADE SHOW COST |
£ |
£ |
£ | |