Top

Maximising the Effectiveness of Your Marketing Events

Author: FASTSIGNS® Sheffield and Chesterfield Centre

No matter what your industry background is, hosting and presenting effective Marketing Events, can be an essential element to your business or organisation’s success. Whether you’re a Manufacturer who wants to introduce a new product line, an Educational Organisation wanting to raise their profile and attract new students or even a Creative Agency who wants to promote their services and demonstrate their creative flair, a well-planned and executed Marketing Event can help you to achieve all these objectives.

Fail to Plan and Plan to Fail!

No matter what your industry background is, hosting and presenting effective Marketing Events, can be an essential element to your business or organisation’s success. Whether you’re a Manufacturer who wants to introduce a new product line, an Educational Organisation wanting to raise their profile and attract new students or even a Creative Agency who wants to promote their services and demonstrate their creative flair, a well-planned and executed Marketing Event can help you to achieve all these objectives.

Rise to the Challenge.

Give your events maximum impact by using eye catching Signs and Visual Graphics, designed to target and attract your ideal audience, thus increasing your custom, sales and ultimately, profits. In addition, this will also help to reinforce your brand, establish trust with your customers and engage potential prospects. Think carefully about the message you want to convey, make it relevant, informative and helpful. Consider what you yourself would find of benefit when attending a similar event.

Event display

FASTSIGNS has a range of products which offer solutions to all these challenges and different ways to display them to generate new interest. See how FASTSIGNS effectively advertised their Sales Event by using Column Wraps and Free Standing Signs and St Wilfrid’s encouraged a renewed interest in the benefits of Education using Exhibition Stands, Counter Wraps, A-Frames, Wall Mounted Posters and Concertina Stands, perfect for displaying information or product sheets.

This is Me!

As well as being a great way to advertise your Products and Services, Marketing Events are also a fabulous way to show your imagination and personality. We love Cocoon Home Insulations use of humorous banner stands to engage with customers whilst simultaneously promoting the benefit of having their insulation. Who can resist a dog in a pink pullover?

Making people aware that your event is taking place is also key to how successful it is. No-one wants to present to an empty room, pitch to a silent audience, and host a conference or a festival where no-one shows up. Letting passers-by, or attendees of your event, know exactly what the event is, where to go and where and when it is taking place, are all essential to its success. Here you can see that this Charity has not only provided all this information but has also taken the opportunity to try and raise money for their cause. A simple solution to a multitude of challenges.

Standee signage

I Just Can’t Get You Out of My Head!

Your clear and clever Directional Signage has got people to your event, they are impressed by the level of organisation and know where they need to go for food, toilet facilities, speeches etc. You’ve wowed them with your creative Advertising, stunning Visual Graphics and Product and Services information. Now how do you stop them leaving your event and forgetting all about you? How do you create a lasting impression that will leave your competitors out in the cold? FASTSIGNS have a solution for this too!

Promotional materials, giveaways and hand outs are a great way to make sure you stay fresh in people’s minds, expose your branding to a wider audience and provide a call to action that your customers can take away with them. Brochures, Flyers, Business Cards, Decals, branded Pens and Mugs are all fantastic ways of promoting your brand and can give people easy access to your contact details without them having to search for them. With the relevant phone numbers and email addresses there in front of them, your potential customers don’t have to look around and you won’t miss the opportunity of making contact with new prospects.Customize promotional materials

To learn more about how we can help you get more out of your Marketing Events, give us a call on (011) 469-7693 x6 .