What Makes a Good Restaurant Menu Board Design?

Author: FASTSIGNS® Leeds

See the features that make a good restaurant menu board and find out the main considerations for designing one for your business.

Menu Blackboards

What makes a good restaurant menu board design?

Browsing a menu board is part of the dining experience, with diners taking in the options and narrowing down their main contenders. The beauty of a good menu board design is that it brings people back for more, wanting to sample the other dishes that caught their eye first time around.

Creating menu boards for Leeds takeaways, restaurants, and cafes, we’ve learnt a thing or two about getting it right. Whether your business serves food to takeaway, dine in, or both, the menu board is a chance to impress. Here’s a quick guide to getting your menu board design spot on:

Clearly visible

The point of a menu board is for customers to read and choose their options without assistance. It needs to be readable from the places you expect customers to sit, stand, and wait to be served. Make sure the font you choose is readable and the text colour contrasts with the background.

Your menu board needs to stand out and be immediately apparent for people entering the restaurant or takeaway. Above a service counter is the typical place to display it, but a blank wall above head height elsewhere will work just as well.

Sections breaks

People scan a menu board to look for different courses and options, and section breaks make the process easier. The simpler you can make your restaurant menu board, the more time and concentration people have for making their choice and ordering. Break the text up with proper headings and leave enough space between sections to keep it clear and readable.

Recognisable branding

Menu boards are practical, but they should also be in keeping with your brand and suited to the décor in your space. Your brand colours, fonts, name, logo, and product names make the menu board yours and create a consistent look and feel that customers come to recognise.

No hidden costs

If your menu board displays prices, be completely transparent. Don’t hide extra costs for things like sides, extras, and sauces; this will only annoy customers when they come to pay their bill!

Make it unique

Your menu board should reflect the type of restaurant or takeaway you are. It should sit within its surrounding and add something to the experience of ordering. Regular customers should see your brand in the design and new customers should see something a bit different.

It could be the way you section your menu, the names you give to dishes, or special sauces and extras. Whatever your point of difference is, make sure your menu board makes it clear.

Central Fisheries Menu Board

Things to consider:

How often does your menu board need changing?

For menu boards that need changing regularly, you might consider an interactive screen where new menu designs are uploaded digitally. Lightbox menu boards are another option, as the poster inserts are fast and affordable to print and replace.

Your menu might stay the same, but with new specials, offers and set menu options. In these cases, we would recommend omitting them from the main menu board and displaying them on a separate specials board which can easily be amended by your team in house.

55inch Outdoor Screen

Is there an ordering process to follow?

Menus which include step-by-step choices or customisable options need to be spread across the space in a way that makes it easy and legible to see your choices. Spending some time making the ordering options clear and understandable saves your staff hassle dealing with confusion.

Accessibility for customers

Not every customer will be able to read your menu board, even if it’s clear. Provide the option of a printed menu for partially sighted customers to ensure people have the option to read text closer if they need to.

We hope these ideas have helped with the development of your restaurant or takeaway menu board. Are you a restaurant, café, or takeaway in Leeds looking for new menu boards for your business? Talk to us about your options.