Branding is an essential part of your company’s success. Not only can it give your business a unique and recognisable look, it also acts as an avenue of effective advertisement to help attract more potential customers to you. Here, we will dive into the key advantages of having a specific appearance and what is important to consider when designing your brand’s signage.
1. Brand Recognition
As mentioned above, having a clear visual solution for your company is hugely advantageous for providing an identifiable look that customers can remember and resonate with. Designing signs, banners or graphics that are relevant, eye-catching and distinctive goes a long way to standing out from the competition across any industry. It could ultimately make or break your target market being able to find and contact you.
2. Building Customer Loyalty & Credibility
Well-thought-out, consistent branding across any type of sign solution creates connections with customers and allows them to immediately recognise your company. This can foster trust over time as you do business and can help encourage clients to return or recommend your services to others, further boosting the brand identity to more people.
3. Supporting Your Marketing
Developing your own, clear brand on your signs and graphics can be significantly positive for your business’ further marketing efforts. Whether it is across social media, your website or other digital and physical promotional material, you can utilise the same house colour theme and designs from your visual solutions to really enhance the quality and consistency of your advertising across multiple mediums. This will only strengthen the potential of your company’s growth to more customers searching for your services.
4. Company Protection
Branding your business effectively isn’t only a pivotal tool for increasing interest in your services, it can also help legally protect you against copyright infringements. In the UK, copyright is applied automatically once a piece of work is created, meaning others cannot use it without asking you first. As long as your signs or other visual solutions are original and uniquely creative, they should qualify for relevant protection. This can go a long way to preventing people from copying your brand and ensuring you remain distinctive from your competition. To find out more about UK copyright legislation, please click here.
5. Employee Engagement
Maybe a more underrated factor of strong business branding is the impact on employees. High-quality signs and visual communications that convey a specific message can generate a strong sense of identity and culture for employees. This can boost their morale and pride in being part of your company, leading to an increased overall productivity that can only be beneficial for you going forward.
Key Points To Consider When Brainstorming Your Signage
Now you know why branding through signs and other visual means is so vital to your business, let’s take a look at some key design considerations when planning your own:
- Ensure consistency with your company’s proposed or existing identity, such as through the colours, fonts and message used. This should also relate to how you want to connect to your target audience.
- Have an easy-to-understand layout with all required information neatly organised on the signage, making use of font sizes and colours effectively to enhance overall readability. Consider different lighting and weather conditions too if applicable.
- Include something specifically unique and relevant to you, your industry or working location that stands out from the crowd.
- Where possible, utilise the potential to directly interact with your customers, for example via QR codes or digital displays that provide further related information about your business.
- Finally, make sure you have the necessary permission to be able to put up your signs or graphics, especially larger or illuminated ones, and ensure you comply with any local or UK-wide regulations. You don’t want your branding to be illegitimate for display.
Are you interested in taking your branding to the next level? Need support in creating effective signage that meets your needs? Contact our friendly team at FASTSIGNS® Hull today and GET STARTED.