Universal
Sleek, Functional Branding Lights Up Universal’s New Production Facility
The Challenge
NBC Universal Studios, a global leader in film and television production, relocated to a state-of-the-art facility and needed to make an impression, both inside and outside of the building. The project required high-impact exterior signage, easily identified from a distance, to guide deliveries and visitors, while the interior needed to balance professionalism with the functional demands of a warehouse and office environment. With the building’s large-scale cladding and expansive interior walls, the signage had to be bold enough to gain attention, without losing the sleek Universal aesthetic.
The Solution
The FASTSIGNS® design team began by addressing the building’s exterior. To ensure visibility for approaching deliveries and visitors, the team installed a large flexface square sign, to guide incoming traffic to the car park and reception. On the roadside, a more intricate flexface sign was mounted on rails that were precision-matched to the building’s cladding, to ensure structural elements remained invisible.
Inside, the focus shifted to brand storytelling and operational efficiency. The FASTSIGNS team transformed the vast warehouse space, with vinyl wall graphics that celebrate Universal’s legendary film history. To aid production logistics, a custom-branded whiteboard was installed featuring an aerial map of the premises and nearby Sky Studios. In the reception area, a Universal logo was mounted to the wall, providing visitors with a first impression that reinforces the brand's identity.
The Result
The project provided Universal with a professional presence that matches their global reputation. The exterior signs guide visitors from any direction, while internal graphics turned a functional workspace into an engaging tribute to film legacy. The client was so pleased with the quick turnaround and the impact of the high-quality materials, that they recommended.
This project was completed by FASTSIGNS® St Albans.
