The Spaaah Shop
A digital display demonstrates guest pampering experiences
The Spaaah Shop and Day Spa of Durango wanted customers and tourists to be more aware of the day spa. The challenge was promoting the day spa since it’s virtually out of sight and located near the back of the shop.
“The majority of people that live in Durango, and particularly the tourists, don’t know that I have a 2,000 sq. ft. day spa,” said Connie Matthews, Spaaah Shop and Day Spa owner.
FASTSIGNS® installed a 42” dedicated digital display in the Spaaah Shop and Day Spa to help increase awareness of the spa and drive people to inquire about services beyond the retail section of the shop.
FASTSIGNS’ Jessica Unruh said that the Spaaah Shop decided to have FASTSIGNS control all graphic content on the digital sign. Unruh manages the digital display offsite so that the owner can focus on pampering guests. The digital signage shows video of massage, pedicures and facials and provides graphics that highlight the day spa’s services.
“This signage has multiple purposes; it not only promotes the Spaaah Shop but also specials by changing content for different products that are on-sale or being promoted throughout the months and weeks,” Unruh commented.
“As people are shopping, they can look up to the digital sign and see a beautiful day spa,” Mathews explained. “It’s absolutely the perfect way to make it happen.”
*FASTSIGNS® of Durango, Colorado is owned by Laurie Sigillito.
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