As autumn and winter approach us, so do the longer nights. That means physical brand visibility is more vital than ever for businesses during the months of later sunrise and darker evenings. At FASTSIGNS Hull, custom illuminated signs stand out as a particularly effective solution for continuing to attract customers and establishing a presence that’s not only easy to see, but memorable too. In this blog, we will uncover why illuminated signs are essential for any business aiming to shine bright consistently throughout the year:
Day & Night Visibility
Visibility is key for any business across any industry, and custom illuminated signs offer a huge advantage by allowing your brand to be seen at all hours. Whether you are based in a city like Hull, on the outskirts or in the countryside, illuminated signs serve as attention-grabbing advertisements for your target audience during the day and night, offering 24/7 marketing of your business’ location. This is especially necessary for businesses that are open into the evening and overnight, like Soju By Sumo, an Asian restaurant and bar based in Beverley and Northallerton who require light up signs to be seen by existing as well as potential customers. The integration of custom illuminated signage cannot be underestimated, it could be a game changer that brings your brand increased success.
A Boost for Brand Recognition
Well-designed illuminated signs not only support visibility, they reinforce your business’ identity to passers-by. Carefully coordinating the colours, typography, logos or other information on your custom illuminated signage enhances the overall aesthetic and image of your business, especially if this closely follows your branding guidelines. This pushes a strong business presence that customers can resonate with, helping you to stand out from your competitors in a professional and high-quality manner that makes you unmissable. Light up signs are not just about visibility, they are about conveying that you are here and ready to assist your target audience.
Versatile Styles
From modern LED signs to classic neon displays, illuminated signs offer flexibility with various styles available to be implemented. This ensures the appearance of the signage can be fully-customised and made suitable to reflect your brand’s unique personality, providing an accurate vibe for your customers in their feelings towards your business. If required, our FASTSIGNS Hull experts can help to choose a style and design an illuminated sign specific to your requirements. Contact us to learn more.
Energy Efficiency & Environmental Sustainability
Thanks to LED technology, illuminated signs are more energy-efficient than ever before, meaning businesses can enjoy better visibility and minimal energy usage at the same time - keeping your operational costs lower in the process. LED signs are not only brighter and more durable, they also offer a sustainable option that aligns with growing environmental awareness, allowing you to seamlessly commit to more eco-friendly practices. This longevity further ensures your custom illuminated signs are cost-effective, able to be displayed with less maintenance required. Ultimately, implementing light up LED signs, indoor or outdoor, is a positive investment across multiple areas of your business.
Safety & Navigation
Utilising illuminated signs in your business can play a pivotal role in customer safety and convenience. Having well-defined entrances, exits, wayfinding and other essential information aids customers and passers-by in navigating around a particular room, building or larger complex. This helps to reduce potential confusion and it is certainly necessary for safety in the event of emergency circumstances, guiding people to where they want or need to go. Light up signs are also beneficial in areas that lack proper street lighting, providing comfort for people during the nighttime. This only reinforces the significance custom illuminated signs can have not just for your customers, but the general public too.
Conclusion
In conclusion, illuminated signs are more than just visually striking displays, they are strategic assets that can drive business growth. Whether it is for enhancing visibility, boosting brand recognition, improving overall aesthetic appeal or any other aspects, light up signs are incredibly critical in attracting and retaining customers over your competitors.
If your business is looking to illuminate its path to success, contact our FASTSIGNS Hull team here to get started with your personalised consultation! We can support you across your custom illuminated sign requirements or if you have any questions. Don’t let your brand fade into the background, let it shine brightly and proudly through our light up signage solutions!