From Ordinary to Extraordinary: Essential Tips for Memorable Signage

Author: FASTSIGNS® Northampton

Do you want signage that makes an impression? Are you looking to stand out from the crowd? Well, Signage is a great way to do so. Signage is the core to branding your business and is a tool that markets for you 24/7 so it’s worth taking the time to invest in some good quality signage to help your business stand out. To help you achieve this, we have compiled some top tips to help make sure that your signage works hard for your business.

  • Prioritise Readability

The readability of your signage is paramount. No design is worth sacrificing easy text for your customer to read, ultimately your sign may look nice but it won’t provide much benefit if customers don’t understand what you’re offering. Readability can be compromised by certain font styles, colour combinations or detailed graphics underneath text. The key is to ensure customers grasp your message effortlessly, making it the most crucial aspect of signage design.

  • Utilise your brand identity

Be sure to use elements within your signage that people will associate with your brand. Whether this is a specific colour, font or graphic, use them to create a cohesive branding experience and enhance recognition. This could include your logo or anything that you feel will make your brand recognizable to returning and new customers, so they instantly think of you when they see your sign.

  • Consider what sign works for the space

Choosing where to place your sign is vital. You don't want a sign that's going to be hidden by greenery or structural elements, you want to be sure that your signage is being placed in a position where it can be seen by the most amount of people possible. This could be above your entrance, or perhaps a post and panel sign in front of your premise, wherever you think it will be most visible. But choosing your placement can also reflect on the best materials to use. If a sign is inside or in a more sheltered area you may be looking at a different material to one that is going to be outside, regularly facing the elements, as this type of sign would need to be made of a more durable material. Sizing is also important to note, it is important to look at the available space and produce a sign that fills this adequately without looking too big or small for the space. The team at FASTSIGNS Northampton are happy to conduct a site visit to ensure that all measurements are correct and advise on a size that may work best.

  • Create the right message

Be sure that within your signage design you are getting across the right message. Make a note of the information that you want to share with your audience and be sure that this is the message that you portray through your signage. For example if you want signage to promote a sale that your business is having then this will be at the forefront of the design and other elements may feature but be less prominent. It’s important to draw customers' attention first and then provide further details once they’re already hooked.

  • Save the details and avoid clutter

Your sign doesn’t need to give customers every single piece of information about your business all at once but simply the most important parts. It is better to give your customers the main facts about who you are and what you do instead of crowding your signage with unnecessary information. This can lead to potential customers getting bored and not bothering to read the rest of your sign. Sometimes having some blank space on your sign can increase readability and contribute more to the design than filling the space would.

  • Use high quality imagery

High quality imagery is important for signage due to the size. If you intend to have a large scale sign and want to include your logo this is especially important. Whilst this logo may look like the quality is okay on your phone once this is blown up to a larger scale this image may end up looking very pixelated. So, it’s good to check the quality of your logo and any other images that you may want on your sign to understand if they are of a good quality to ensure that the end result looks as professional as possible.

  • Plan ahead

We may be FASTSIGNS but it’s always important to plan ahead. If you know you need a sign by a specific date, in order to avoid disappointment and to give both you and our designers time to get the design exactly how you would like it, it's best to contact us in advance. The quantity of signs that you are after, getting materials in stock, the complexity of your design, arranging an installation date that works for both parties, and the other jobs that we have scheduled can all impact the speed at which we can complete your signage. We will always try to fit you in where we can but to avoid disappointment, the sooner that you can get in touch the better.

  • Approving your design

Once you’re in touch with FASTSIGNS Northampton and we know exactly what you’re after we will begin working on a design and mockup for you. This will show you how the sign will look once it is in place and all of the elements of the design. Once this is approved, this is exactly how the design will be printed so it is vital that you check over this design thoroughly. This is the time to double check every element of the design to be sure that you will be 100% happy with the finished product. This can include sizes, spelling, colours, and imagery. If there is anything that you would like changing now is the time to speak up as once approval is given we will begin the production process for your sign.

  • Work with the team at FASTSIGNS Northampton

We are here to help you, and we are more than happy to answer any questions that you have in regards to signage. We can give our advice and support in regards to your signage needs to help you determine what options would be the most effective. We are here to provide comprehensive support tailored to your specific needs, whether it be assisting with location, sizing, material selection, or ensuring the highest quality graphics, fonts, and additional design elements. The team is also happy to conduct site visits to advise and take measurements where necessary.

  • Investing in illumination

Illumination is a part of business signage that, whilst not essential, could be a great way to help your business stand out. Illuminated signage can increase the readability of your signage and help your business stand out among others in the surrounding area. This is especially useful for businesses that are open during the evenings, but even if you’re not, this investment will improve your marketing capabilities. Illuminated signage can also help you get noticed no matter the weather conditions, if you want to learn more about illuminated signage you can here.

By following these top tips, you can create impactful signage that effectively represents your brand, captures attention and communicates your message clearly. Remember, your signage is an investment in your businesses success, so take the time to plan, design, and collaborate with the experts at FASTSIGNS Northampton. Let us help you make a lasting impression with your signage. For more information on how signage can work for you contact the experts at FASTSIGNS Northampton on 01604 422650 or visit our website to request a quote.