Marshall Clark (Managing Agents, Worthing)

Revitalising Vinnetrow Business Park

An image of a completed monument sign for Marshall Clark.

Location: Vinnetrow Business Park, Chichester
Project Scope: Comprehensive site rebranding, wayfinding improvement, and complete refurbishment of two major totem signs.

The Objective

Vinnetrow Business Park in Chichester is home to a diverse array of businesses, ranging from healthcare clinics and veterinary practices to landscape designers and environmental groups. The managing agents, Worthing-based Marshall Clark, required a comprehensive signage refresh to modernize the park's visual identity, elevate its kerb appeal, and ensure visitors could easily navigate the multi-tenant estate. The primary goal was to create a cohesive, premium brand aesthetic while retaining the structural framework of the existing main signage.

The Challenge

Multi-tenant business parks often suffer from cluttered or disjointed signage as businesses come and go. The challenge was to deliver a unified design system that would accommodate the individual branding of over a dozen distinct tenants—such as NFU Mutual, Bluebird Care, and Huckleberry Vets—while maintaining a clean, authoritative overarching identity for the park itself. Furthermore, the site required clear directional wayfinding to guide traffic efficiently to specific units and car parks.

The Marshal Clark monument sign before and after completion.

The Solution

We executed a complete visual overhaul of the park's signage, implementing a sophisticated new colour palette of deep navy blue paired with crisp white text and an elegant gold geometric "V" logo.

Our team undertook the following works:

Main Entrance Totem Refurbishment: We completely refurbished the primary estate totem sign. The new structure features a prominent, branded header for Vinnetrow Business Park and a dedicated footer for the managing agents, Marshall Clark. The central body reused the existing acrylic panels on stand off locators, allowing for 14 individual, interchangeable acrylic tenant panels. This ensures that each business retains its unique logo and identity while conforming to the neat, uniform layout of the master sign.
Courtyard Car Park Totem: A second, smaller totem sign was fully refurbished to guide visitors to "The Courtyard Car Park". Matching the new navy and gold branding, this sign features clear directional arrows and distinct, easily readable panels for specific units (e.g., Units 1 through 5), ensuring visitors to tenants like Chichester Chiropractic Health Centre and LDPath know exactly where to park.
Wall-Mounted Wayfinding: To complement the totems and ensure seamless navigation throughout the estate, we designed and installed custom wall-mounted directional signs. Placed at key junctions, these sleek navy panels clearly map out unit numbers (3D to 5FF) alongside tenant names, providing precise left/right directional flow for both pedestrians and drivers. The individual tenant names on the panels applied as printed panels, allowing for easy updates in the future.

A collage of the exterior wayfinding sign and ramp signage for Marshall Clark.

The Results

The newly refurbished signage has completely transformed the entrance and internal navigation of Vinnetrow Business Park. The dark blue and gold aesthetic provides a high-end, professional feel that reflects the quality of the businesses operating within.

By refurbishing the existing totem structures rather than building entirely from scratch, we delivered a highly cost-effective yet transformative solution for Marshall Clark. The modular nature of the tenant nameplates ensures that the managing agents can easily and affordably update the signage as occupancy changes, future-proofing the park's wayfinding system for years to come.