Portico Logistics Ltd
Driving Brand Visibility for Portico Logistics
Project: Fleet Branding – 8 New MAN Trucks
Timeline: Completed over the Summer
Location: Portsmouth, Hampshire
The Challenge
Portico Logistics, a prominent local logistics and shipping business based in Portsmouth, recently expanded its operations by investing in a fleet of eight brand new MAN trucks. To maximize the return on this investment, they needed these vehicles to serve as highly visible, mobile billboards while out on the road. The challenge was to deliver a consistent, high-quality branding solution across all eight trucks over the busy summer months, ensuring minimal downtime for their expanding fleet.
The Solution
To meet Portico’s requirements, a comprehensive vehicle graphics package was installed. The pristine white cabs of the new MAN tractor units provided the perfect blank canvas.
The graphics package utilised durable, premium vinyl designed to withstand the rigors of heavy highway use and diverse weather conditions. The design incorporated Portico’s distinct brand identity, featuring striking burgundy and orange sweeping stripes that follow the aerodynamic contours of the MAN truck cabs.
Key design elements included:
- Prominent Logo Placement: The "PORTICO LOGISTICS" logo and signature circular emblem were strategically placed on the side doors for maximum side-on visibility.
- Clear Call to Action: The company’s website, "porticologistics.com", was cleanly applied to the doors and the front sun visor, ensuring that the fleet generates web traffic whether viewed from the side or head-on.
Cohesive Fleet Identity: The front fascia of the trucks also featured matching burgundy and orange detailing, unifying the design from every angle.
The Execution
Managing a multi-vehicle rollout requires careful logistical planning. Over the summer, the eight trucks were scheduled for graphic application in stages. The graphic. installation took place at our Fastsigns Portsmouth facility, allowing our team of professional installers to apply the large-scale decals with precision and without risk of the weather delaying the application. Working methodically, the team ensured that the complex curves and deep recesses of the MAN truck bodies were flawlessly wrapped without any bubbling or peeling.
The Result
The completed project was a resounding success. Portico Logistics now boasts a cohesive, striking, and modern fleet of eight MAN trucks ready to hit the UK road network. The sharp contrast of the bold burgundy and orange graphics against the white cabs commands attention, significantly boosting Portico's brand awareness. The summer rollout was completed on schedule, allowing the client to have their new assets to work immediately while proudly displaying their local Portsmouth heritage and professional logistics capabilities.
