Olberding Brand Family
Custom Built-up Lettering Building Sign

The Challenge:
Olberding Brand Family is a global brand and graphic design company, with offices based around the world in the UK, North America, and Asia. They support clients with brand strategy and packaging or digital design, supporting effective awareness of their organisations worldwide, with current customers including icons like L'Oréal, Lindt, and the Coca Cola Company.
Olberding’s Hull-based location required built-up, painted aluminium lettering to reflect that elite calibre, displaying the business name for site branding and visibility, to be installed at their premises on Estuary Business Park. With various size and fixing requirements needed for different aspects of this outdoor building sign, check out how our FASTSIGNS Hull team delivered an exceptional 3D signage solution built for maximum visual impact.

The Solution:
To achieve a premium, professional appearance for the outdoor sign that fit Olberding’s branding, we combined distinct sizes and materials that ensure installation stability, as well as a flawless profile. The main “Olberding” section is built up as 3mm flat-faced aluminium letters, painted white and 100mm deep with chopped angle bracket fixings for heavy-duty structural integrity. These features allowed for a bold, modern look that is directly applied to the face of the building.
Meanwhile, the sub-text "Brand - Family" is built-up via 20mm flat cut acrylic, with stud fixings for a floating offset installation. This alternative fitting method complements well with the larger aluminium lettering, allowing for relevant visibility for the building sign without becoming too overwhelming.
What are the key commercial benefits of built-up lettering?
- 3D Visual Impact: Creates dynamic architectural depth visible outdoors across sites like Estuary Business Park in Hull.
- Premium Aesthetics: Delivers a sleek, modern finish fit for global brand leaders such as Olberding.
- Coastal Durability: Engineered to withstand weather conditions across East Yorkshire.

The Result:
Once all installed, this built-up lettering signage project successfully met Olberding’s requirements for a long-term, premium outdoor sign which accurately reflected its modern business brand identity. Through using aluminium and acrylic, our FASTSIGNS Hull team could deliver a high-quality, professional finish.
Ready to transform your exterior brand presence? Contact us today to start your personalised consultation!
Discover more of our outdoor building sign options here: https://www.fastsigns.co.uk/products/outdoor-business-signs/