Operating a food trailer is fast-paced, competitive, and incredibly rewarding. But before customers can taste your delicious menu, you have to catch their eye.
At FASTSIGNS St Albans, we partner with Bistro Trailers to transform ordinary vehicles into mobile culinary hotspots. If you want to outshine the competition, here is your guide to food trailer signage.
What sign would make my food truck standout the best?
We preach the "3-Second Rule." If a customer looks at your truck for three seconds and can't immediately tell what you are selling, you could be losing substantial business. We suggest large clear text that is placed at eye level or higher. As a general rule of thumb, every 1 inch of letter heigt provides about 10 feet of readability.
Your trailer is a rolling advertisement for your brand. Stick to your brand guidelines, but don't be afraid to go bold. Vibrant, eye-catching colors draw a crowd from across a busy festival or high street.
Should I put high-quality photos of my food on the vinyl wrap?
We generally advise against using massive photos of food on your vehicle wrap. Over time, wear and tear can degrade the image, and low-resolution files will look blurry up close. Instead, opt for clean, high-impact vector graphics and stylised logos to fill the space.
What kind of signage should I get for my trailer?
Understanding your branding options is key to getting the look you want. We specialise in two primary styles for Bistro Trailers:
1. Wraps
A wrap is a complete edge-to edge vinyl covering of the trailer that changes the base colour of your trailer. Best for maximum visual impact, bold branding, and total transformation.
2. Vinyl graphics
Vinyl graphics are individual decals, text or logos applied directly onto the trailer’s existing surface. These images can be any color, shape or size. This option offers the best value for money and a quick installation. You can bring your trailer to life and get your brand noticed, easily highlighting your products and contact info.
How can I install signs for my Bistro Trailer?
We take the stress out of the branding process. From the initial concept to the final flawless application, our talented in-house design and installation team will guide you through three simple steps:
Step 1: Design Your Vision!
What is your food trailer's personality? Bring us your colour ideas, text, and logos. Our in-house designers will collaborate with you to sketch out a concept that brings your brand to life.
Step 2: Approve the Proof.
We ensure your trailer looks spectacular while staying true to your vision. You will receive a digital proof of the artwork, giving you full control to make tweaks and changes before anything goes to print.
Step 3: Seamless Installation
Leave the heavy lifting to us. We will install your custom graphics directly at the Bistro Trailers site. Your beautifully branded trailer will be completely ready for action the moment you collect it.
If you have any questions about the process or want to kickstart your trailer's transformation, the team at FASTSIGNS St Albans is here to help.