Sigma Sports

The Letchworth Sigma Sports location now stands out on the high street, effectively embodying the brand's premium service and products

The Challenge

Sigma Sports, a renowned specialist bike shop, embarked on opening their third location on a prominent main road in Letchworth. The challenge was to effectively capture the attention of both cyclists and drivers, while ensuring brand consistency and quickly establishing their presence in the local community.

The Solution

To create buzz and anticipation, the first strategic decision was to install ContraVision on the shop windows with bold "coming soon" graphics. This innovative solution allowed natural light to enter the shop while enabling passersby to see only the promotional graphics from the outside.

As the interior of the shop was being developed, FASTSIGNS took charge of designing and manufacturing the external signage. Despite the original shop's narrow fascia, they extended the signage height by creatively covering the top of the windows. This not only modernised the building's 1950s architecture but also established a sleek, contemporary appearance.

Trough lights were neatly positioned under the building's canopy to illuminate the fascia, complemented by two internally illuminated projecting signs on either side of the building.

The Result

The Letchworth Sigma Sports location now stands out on the high street, effectively embodying the brand's premium service and products. With its illuminated fascia and attention-grabbing signage, the shop remains highly visible both day and night, successfully attracting the attention of everyone passing by. We wish Sigma Sports continued success and look forward to working with them on their internal graphics.