Rebranding a business is a big step. In addition to the time and creative thinking that goes into creating a new brand, it then needs to be implemented.
We regularly support businesses of all sizes who are undergoing a rebrand, supplying signs, graphics and printed collateral to help them realise their new concept and share it with their customers.
In fact, here are the top five things we think you should think about when planning a rebrand:
1. Get some honest feedback
The first thing to do if you’re considering a rebrand is to do a bit of research on the perception of your business. Talk to your customers, staff and people in your target market and ask them what they think about your current brand.
Find out whether they think it reflects your company values, your approach and the services you offer.
2. If it’s not broken, don’t fix it
If your research shows you that people feel your brand is an accurate reflection of what you do and most people like it, then have a think about whether you actually need a rebrand in the first place.
Perhaps your brand is simply a little bit dated? Talk to our experts and they can help you look at cost-effectively updating your signage to give your current branding a refresh.
3. Name of the game
You might be rebranding because your offering has slightly changed or your business has outgrown its original name. If so, you should prepare customers by advertising the name change as far in advance as possible.
Depending on the size of your business, this could involve anything from hanging a banner on your building to launching a direct-mail campaign. We produce a wide range of temporary signage and printed collateral to help with campaigns like these.
4. Colour is key
A study by the University of Loyola, Maryland revealed that colour increases brand recognition by up to 80%.
So, if you don’t already have brand colour palette, it’s definitely worth considering. And if you do, you may want to think about incorporating it in your new brand to carry across some of the recognition.
5. Be consistent and curb costs
Whatever your new brand ends up looking like, you need to make sure it’s consistent across all channels, including building your signage, printed materials and digital media. There’s a lot to think about, which is why working with a third-party specialist is really key.
At FASTSIGNS, our team of experts will help you tick all the boxes and your dedicated account manager will be on hand to make sure you receive all of your new branding in time for your relaunch. Not only that, but getting all your rebranded materials produced from one source will save you time and money in the process.
Want some more rebranding advice? Tell us your challenge and we’ll help you get started.