Are Your Exhibition Graphics Delivering the Impact That They Should?

Author: FASTSIGNS® Leeds

Find out how to make sure your exhibition graphics deliver real impact in this blog by visual communications experts, FASTSIGNS® Leeds.

exhibition graphics

Whatever the size of your display, getting noticed by as many new prospects as possible is the number one goal at exhibitions and trade shows.

However, it can be harder than it looks. You might have the most exciting product in the world or the answer to all of your customers’ wildest dreams, but if you don’t grab their attention, they aren’t going to know you were even there.

exhibition graphics

So, how do you stand out from the crowd and get noticed at your next exhibition?

According to Hubspot, when people hear information they remember only about 10% of it. But make this information visual, and people retain around 65%.

In other words, create something that has a strong visual impact and your prospects are over six times more likely to remember your message. For maximum impact, your exhibition graphics should be:

  • Clear, concise and instantly recognisable

  • Bold, visually appealing and on brand

  • Smart, sleek and well-constructed

As visual communications experts, we help our clients design bold, eye-catching exhibition graphics and event displays to wow their audience and get their messages heard loud and clear.

roller banners

To give you an idea, we’ve put together these five quick tips for creating winning exhibition graphics and/or graphic displays:

1. Logo

Always keep your logo at the top of your design where it can be seen by passers-by. Not only is this good for brand awareness, but anyone visiting your stand will immediately know who you are.

2. Images

Try to use at least around 1/3 of your space for imagery or graphics. This will make your design visually compelling and prevent your text from becoming overshadowed.

3. Colour

Always use your brand colours and try to stick to around three core colours (aside from images) as a maximum. You want your banner or display design to be distinctive without becoming too overwhelming.

4. Text

Don’t overdo it on the amount of text you use, as people simply won’t have time to read it. Try and stick to a headline and a few key bullet points or sentences, depending on the size of your display.

5. Call to Action

Always make sure key details like your telephone number, email address and website URL are on your exhibition banner or stand for visitors, who you may not get the chance to speak with you there and then.

Follow these basic principles, and you’ll be well on your way to creating a successful design that makes a lasting impression on your audience.

If you have any more questions about creating an exhibition banner or display, get in touch with our design team, who will be happy to help you get started.

exhibition graphics

digital kiosk

exhibition graphics