The Most Popular and Effective Signs for Shop Fronts

Author: FASTSIGNS® Leeds

Shop front signage ideas: the most effective signs for shop fronts

Shop front signage ideas: the most effective signs for shop fronts

76% of customers would enter a shop they’ve never visited before based on its signs*

This translates to almost 8 in 10 customers that pass your shop by each day, which is certainly not a figure to be ignored! Getting your shop front signage right is one of the best ways you can guarantee you’re catching the eyes of passers-by, enticing them into your shop and raising the chances of them converting into a new customer.

Signs for shop fronts come in so many different shapes and sizes, so we know it can be difficult to know what works. That’s why we’ve taken a look at the most popular shopfront signage ideas to give you some inspiration. Keep reading to find out how you can get the perfect sign for your shop front.

Fascia signs, lettering and projection signs

Fascia signage is made up of boards or panels carrying messages that are attached directly to a shop front. The signs may protrude slightly from the building’s exterior.

Fascia lettering emboldens letters, words and icons by raising them from their background surface. The purpose of fascia signs and lettering is to add depth and structure to a sign, making it appear more noticeable and of a higher quality. Most important, it means your shop front sign is more likely to stand out to someone passing by.

Fascia signs are extremely common while also being effective, and they provide plenty of room for customisation too. You can play around with different fonts, colours, materials and shapes in order to create a signage design that’s truly representative of your branding, products or services.

Team your fascia sign or lettering with a projection sign and you’ll guarantee your shop will be noticed from all angles. Projection signs stick out at a 90-degree angle from your shopfront, allowing your brand name or logo to be seen clearly by pedestrians.

Window displays and graphics

The Most Popular and Effective Signs for Shop Fronts

High street shoppers look at window displays for a sneak preview of what’s inside, as well as tempting offers or deals. To attract positive attention, your window display should tick these three boxes:

  • Show clearly what products and services you offer
  • Look attractive, well put together and of a good quality
  • Give people a compelling reason to venture inside

Window graphics are an easy way to dress your windows with eye-catching, full-colour designs that draw people in. Window vinyl is affordable and simple to install and take down, making it ideal for sharing seasonal or changeable messages like sales and offers.

Another benefit of dressing your window using window graphics is that it looks neat and tidy, and provides a level of privacy from the outside world. If your shop or salon is small with a large glass front, window vinyl can stop your interior feeling like a fishbowl.

Digital signage and light boxes

The Most Popular and Effective Signs for Shop Fronts

For high street shops, restaurants, bars and other retail or leisure facilities with lots of messages to share, a digital display is a worthwhile investment. Digital signs allow you to display videos or a series of still, changing designs all in one place.

Because they are illuminated, digital screens attract attention at all times of the day. And when you want to be able to keep your messages up-to-date and interact with customers, a digital sign is a unique addition to your window or shop front display.

For those with a slightly smaller budget, light boxes make excellent features for shop windows or entrances. They provide uniform illumination behind a custom graphic design or text display, helping your message to been seen far and wide by those passing you by.

We hope these shopfront signage ideas have given you some ideas and information about the very best signs for shop fronts.

If you have any questions or would like some help making the best of your shop front, you can get in touch with our team. We love working with local businesses to create fantastic new signage that gets them noticed in their local area.

FedEx survey*