How Animated Content Is Bringing Digital Signage to Life

Author: FASTSIGNS® Leeds

Animated content is now simpler than ever for designers to produce, making it increasingly accessible to businesses of all sizes. Find out how animation is helping companies get the most from their digital signage in this blog from signage experts, FASTSIGNS® Leeds.

Video and animated content is a powerful online marketing tool, with 84% of consumers saying they’ve ‘liked’ a company video on their social media news feed. And with good reason.

Moving images are eye-catching, accessible, and help us take in information quickly. They are often entertaining to watch and require less time to absorb than sifting through pages of text. Well-made animations break down information into convenient, bite-sized chunks.

What exactly do we mean by an animation? Check out this example we prepared earlier…

Not only do we supply and install #digitalsignage - we can even create the #content for you too! Find out more:

— FASTSIGNS® Leeds (@FASTSIGNS® Leeds) September 12, 2017
But the benefits of animated content don’t need to shop online. Digital signage has now made it possible for brands to tap into video marketing almost everywhere, from billboards and street advertisements to public transport and in-store displays.

The power of animation

When we’re looking for a new product or service, we primarily want to know how it will benefit us and what it costs in comparison to similar models. We don’t want to spend all day reading up on every minute detail.

It should come as no surprise then that 4 times as many consumers would rather watch a video about a product than read about it. This presents a unique opportunity for businesses who want to educate their customers on products, services, or processes in-store.

The same goes for educating employees or event attendees. If you want to share up-to-date information quickly, an animation can be a simple way to do it. Not only does it allow you to share more information more at less effort, but the likelihood is it will be more engaging and memorable.

Captive your audience and better communicate with visitors

While face-to-face interactions will always be important, there’s huge value to be had in communicating on screen. An animated display can help you save time and reach potential customers and visitors, who might not stick around for a chat.

Creating a custom animation for your business can help you:

  • Share your messages clearly and quickly
  • Explain more about your business and/or its processes
  • Share news and updates
  • Advertise offers, deals, and discounts
  • Remind people of the benefits of your products and services
  • Showcase results and success stories
  • Draw people in from the outside with a digital window display
  • Tell important stories and inform your audience
  • Educate or teach people something new
  • Entertain your audience and create a buzz

The best thing about investing in a custom animation is that you can use it in dozens of other places. As well as all of the above uses, you can add an animation to your website and social channels and include it in your email marketing. The potential reach of one short video is limitless.

We helped student accommodation agency, Unipol, create a short animation that communicated the benefits of advertising property through their service. The two-minute animation is engaging and informative and packed with stats that appeal to their landlord's target market.

It’s also ideal for displaying at Unipol’s offices and out at networking events and they’ve also been able to use it online on their social media pages too.

Does student property still not let?

With over 55,000 students looking for accommodation with Unipol each year, why not start advertising your property with Unipol today?

— Unipol Student Homes (@Unipol) May 14, 2018
While previously, you may have thought of animation as something that may be out of reach due to budget limitations, new software is helping designers to simplify the production of short videos, making them more accessible to businesses of all sizes.

Our in-house design time now regularly works on short animated clips for clients for a range of different purposes. From educational videos and welcome messages to advertisements and company timelines, there’s really no end to the possibilities.

Talk to us today about producing a custom animation for your digital display space or website, or simply get in touch with our team if you have any questions.