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Illuminated Signs for Businesses: Standing Out from the Crowd

Author: FASTSIGNS® Hammersmith

In a world where businesses are constantly vying for attention, standing out from the crowd is crucial. One of the most effective ways to add some extra "umph" to your business is through illuminated signage. Whether on the interior or exterior of your building, a bit of illumination can transform your business presence, making it more visible, attractive, and memorable. Let's explore the various ways illuminated signs can enhance your business.

Exterior Illuminated Signs

  • Building Signs/Fascia

One of the most prominent ways to make a statement is through exterior building signs, also known as fascia signs. These signs are typically mounted on the front of your building and can be designed in various shapes, sizes, and colours to reflect your brand identity. By adding illumination, you ensure your business name and logo are visible day and night, rain or shine.

Illuminated fascia signs not only attract attention from passersby but also create a professional and polished look for your business. Whether you opt for LED lights, neon signs, or backlit designs, the added light will make your business a beacon in the night, guiding customers directly to your door.

  • Projecting Signs

Projecting signs, also known as blade signs, extend perpendicularly from the building, making them visible to pedestrians walking along the sidewalk. These signs are especially effective in busy urban areas or shopping districts where foot traffic is high.

Adding illumination to projecting signs increases their visibility and makes your business stand out, even from a distance. Illuminated projecting signs can be designed to be double-sided, ensuring visibility from both directions, and can incorporate various lighting techniques such as edge lighting or internal illumination to create a striking effect.

Window Displays

Windows are prime real estate for attracting attention and showcasing your products or services. Illuminated window displays can transform ordinary glass panes into eye-catching advertisements. By using LED strips, lightboxes, or neon signs, you can create dynamic and engaging displays that draw customers inside.

Illuminated window displays are particularly effective for retail stores, restaurants, and cafes. They provide a glimpse into the ambiance and offerings of your business, enticing potential customers to step inside and explore further. Whether it's a seasonal display or a permanent feature, illuminated window signs add a touch of creativity and allure to your storefront.

Interior Graphics

Once customers step inside, the experience shouldn't end. Interior illuminated graphics can enhance the ambiance and reinforce your brand message throughout your business space. From illuminated wall signs to backlit menu boards and directional signage, the possibilities are endless.

Interior illumination creates a welcoming and engaging atmosphere, guiding customers through your space and highlighting key areas or promotions. For example, a backlit reception sign can make a strong first impression, while illuminated wayfinding signs ensure customers can easily navigate your premises.


Incorporating illuminated signs into your business strategy is an investment that pays off by increasing visibility, attracting more customers, and creating a memorable brand experience. Whether you choose to illuminate the exterior of your building with fascia and projecting signs, captivate passersby with illuminated window displays, or enhance your interior space with glowing graphics, the added illumination will ensure your business stands out from the crowd.

Don't let your business blend into the background. Add that extra flair with illuminated signage and watch as your visibility and customer engagement soar.