Serene Dental

THE CHALLENGE

Serene Dental came to us through a referral from their neighbouring establishment, 'Beauty Spot.' We had previously worked on creating signage for them and when Serene Dental inquired about the source of their sign, they kindly provided them with our details. This initial interaction marked the beginning of our contact with Serene Dental.

THE SOLUTION

They provided us with their branding guidelines along with some initial ideas. We took those concepts and further refined them. During the process, we explored various materials and eventually settled on using brushed golden Rimex. This material allowed us to create a built-up halo illuminated effect for their main logo, while the additional details were flat cut.

In addition to the main signage, we took on the challenge of creating a projecting light box. For the first time, we decided to spray the light box in a luxurious gold finish, transforming what is typically considered a rather mundane sign into an eye-catching feature. Adding the black RTA logo to the golden background gave it a sophisticated look that truly stands out.

As part of our collaboration, we also ventured into creating our first faux neon sign for them. This sign was layered with another golden element, introducing a novel and unconventional approach compared to usual projects. The golden logo against the brick wall on-site creates an impressive visual that truly deserves to be showcased.

THE RESULT

After the Serene Dental signs were successfully installed, they were so pleased with the outcome that they recommended our services to two new local practices that had recently opened. The client was thoroughly impressed with the final results and expressed eagerness about expanding their business, empowered by the impactful representation of their strong brand.

"It was a pleasure to work with the team at FASTSIGNS Hammersmith, they were very efficient from consultation through to the installation of our signs. They provided a professional and great quality service and I would not hesitate to recommend them."

Ehsan Alkizwini - Serene Dental and Facial Aesthetics Knightsbridge