The Production Factory
The project demonstrated how effective signage can combine function with brand expression — even under pressure.
The Challenge:
The Production Factory, a global creative and service production agency with locations in London, New York, Miami, Mallorca, and Manchester, reached out to Fastsigns Hammersmith with an urgent request. With a high-profile client visit imminent, they needed clear, professional wayfinding signage throughout their London location — fast.
Their space, a creatively used industrial building, required floor and wall signage to help guide visitors efficiently to key areas such as Studios One and Two. In addition to interior wayfinding, the client also requested branded vehicle graphics to align with the visual identity of their production fleet. Everything had to be designed, produced, and installed quickly to meet tight deadlines.
The Solution:
Fastsigns Hammersmith responded swiftly. Understanding the urgency and high expectations, we prioritised the project and delivered a full suite of signage within the tight turnaround. Our solution was tailored using three different specialist vinyls, each selected for its durability, finish, and suitability to its specific surface.
- Interior Wayfinding: We installed bold, easy-to-read floor graphics and directional wall signage using durable vinyl to ensure long-term wear resistance — critical for a high-traffic creative environment.
- Studio Branding: Clear, high-impact lettering directed visitors to Studio One and Studio Two, with signage applied to doors and above entry points for maximum visibility.
- Vehicle Graphics: Our team installed sleek, professional graphics to the client’s vehicle on-site to save time, using specialist vehicle vinyl for a clean finish and long-lasting performance.
Despite the project's urgency, the Fastsigns team ensured consistent branding across all applications while maintaining the practical needs of a working studio environment.
The Result:
The Production Factory was thrilled with the outcome. The updated wayfinding not only impressed visiting clients but also made navigating the space significantly easier for staff and guests alike. The project demonstrated how effective signage can combine function with brand expression — even under pressure.
With the first phase complete, additional graphic installations are already in discussion, as the client continues to invest in their space's usability and visual identity. This successful collaboration showcases Fastsigns Hammersmith’s ability to respond to fast-paced, creative industry demands with smart, visually striking solutions.