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Importance of Shop Front Signs

Author: FASTSIGNS® Hammersmith

Is the exterior of the building communicating your brand in the best possible way? Or is there room to make some improvement to the external look of your business?

Sometimes it’s important to take an objective approach and look at your building or facilities with some fresh eyes. Is the exterior of the building communicating your brand in the best possible way? Or is there room to make some improvement to the external look of your business?

A refresh might happen for a number of reasons, to stay relevant in the current market, to realign to a new business strategy, to help attract new customers and recapture existing ones, or to help break into a new business market.

Discover four signage applications that can help you achieve your goal of bringing your brand outside and updating your exterior graphics:

Vinyl Graphics

Vinyl lettering and graphics can be applied directly to the exterior of your building or be applied to a panel first to change the overall appearance of the fascia. These signs have no dimension and are flush with the exterior.

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Flat Cut / Dimensional Lettering

Flat-cut lettering and graphics can be applied directly to the exterior or on stand-off locators to give it extra dimension by pushing it away from the building. These types of signs can be made from various materials to give you the desired effect like Acrylic or Dibond. You can step it up a level and use built-up dimensional letters to give your text additional dimension.

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Sign Trays

Sign trays can transform your fascia completely. Do you have an unsightly exterior you want to hide? This is a good solution. Sign trays come in different depths to suit your fascia and signage needs. The bonus is there are numerous options of how the finish can look like - choose from vinyl graphics to the front, flat cut lettering or dimensional lettering. This also gives you the opportunity to internally illuminate your graphics.

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Illuminated Letters

Make sure you get noticed no matter what. Illuminated signs make a big impact on onlookers. There are a variety of options from individually illuminated lettering to internally illuminated sign tray (as mentioned above) or add through lights and spotlights to shine a light on your signage from above/below.

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Are you in need of a refresh, need to realign or rebrand your visual assets? Give our sales consultants a call on (020) 383-5536 x9 We are more than ready to help.