Signage that encourages Community
The Challenge:The Hive is a renamed senior adult day care facility which prioritises the well being of the older generation, while providing a respite for the adult care giver in the South of England. The rebranding efforts required visual solutions to create a safe, fun and vibrant environment where the elderly could socialise, enjoy meals together, and receive emotional support.
As its name suggests, The Hive is a central hub for its patrons. Offering services such as a community fridge, coffee shop, wellbeing services, community transport and warm meals. The Hive’s management team wanted to create an environment that would not only be aesthetically uplifting but also ensure ease of use.
FASTSIGNS recommended the colour scheme of yellow, black and white, which is not only indicative of bees returning to the hive but is also the most legible colour contrast for text. The bold typeface used on the signs subtly ensures they are easily readable, helping elderly patrons to be as independent as possible whilst spending time at The Hive facility. FASTSIGNS utilised this design throughout the signage solution, to great effect.
The signage included large site identification signs as well as entrance signs to create a welcoming first impression. Inside the building, interactive wall graphics help to create a homely yet vibrant atmosphere. Across the large site, a wayfinding system of post and panel signage and overhead signs help patrons access the different services on offer. Opaque window graphics create a cheery visual to the exterior of the building but also provide privacy and safety features, allowing guests to feel secure whilst spending their leisure time at The Hive.
To ensure the continuity of service, The Hive’s fleet of minivans and other vehicles have also received rebranding, helping to promote the service whilethey are out on the road.