Uniform Fleet Graphics With a Hint of Personalisation
Commercial Dishwasher provider, Nelsons wanted to make an impact on central London roads with a fleet of vans that command attention.
Although Nelson’s owner wanted a uniform look and finish to their fleet of 10 vans, they also wanted to incorporate a quirky element, that made each van unique. FASTSIGNS recommended creating a standard aesthetic for the fleet, and then personalising elements of the design to each van.
Using a core colour pallet of black and grey, each van was wrapped using a combination of hardwearing, weather-resistant matte and luxe vinyl. The placement of the differing vinyl types varied on each van. Additionally, each van had a pop of colour.
The ‘Nelson’ brand name and web address are designed to have different colours on each van. Used against the muted colour background pallet, the vibrant pop of colour really helped this key information stand out in a highly visible way.
FASTSIGNS® helped to deliver a vehicle livery for their customer that injected personality, whilst also acting as an effective promotional tool for the business. The vans now appear modern, eye-catching, and unmistakably part of a brand. Adding a fun element to their branding helps to ensure that when the public sees one of the vans, it’s always just a little different.
*This project was completed by FASTSIGNS of Hammersmith.