Rebranding the health and fitness industry to attract a new clientele.
Launched in 2005, Bootcamp Pilates is a pioneer of Dynamic Reformer Pilates. Aware of the ‘military connotations’ the word Bootcamp can evoke, Bootcamp Pilates wanted to rebrand their interior and exterior spaces, position their brand in the more affluent sector of the health and fitness industry and attract a new clientele.
Based on the rebrand specification for multiple sites, FASTSIGNSⓇ proposed ideas for how the bold logo, pattern and colour pallet could be developed into signage, taking into consideration the available space at each site.
For the exterior signage, FASTSIGNS looked to help identify the business, using features of the building and of the brand. Using one-way vision vinyl on windows, which looked out onto streets, to effectively provided privacy, let natural light in and also make use of the bold brand pattern making a vivid statement.
Internally, signage focused on the use of colourful wall graphics, using digitally printed vinyl to create feature walls which were positioned in areas such as receptions, which aim to instantly invigorate and energise visitors. Whilst ‘bold’ was a key feature to temper the design, cut frosted vinyl was used on glass partitions to incorporate the rebrand design but in a more subtle way. Directional signage was also worked into the signage using cut vinyl applied directly to interior walls.
FASTSIGNS project managed the installation of signage across multiple sites, coordinating with numerous points of contact. The results deliver a high impact visual for Bootcamp Pilates, creating a unified brand that stand out from the crowd, attract a high end clientele, effectively positioning the business in the luxury health and fitness sector.