Loft & Main
Breaking the Mould of Estate Agent Aesthetics
Loft and Main, a real estate company, located in the West of London, with ambitious plans to crack the capital’s property market required signage to brand its location, attract attention and communicate its property portfolio, sales and rental services.
To the exterior of the office space, FASTSIGNS® recommended a fascia sign that would really catch the attention of the viewer. Using a sign tray with internal illumination and bold lettering, FASTSIGNS installed a building sign that has a real impact and can be seen at any time of the day or night and in any weather. In addition to this, seven digital screens are positioned in their glass storefront, which enables them to showcase their properties and information to passersby in a sleek, modern fashion, which complements their brand positioning and aesthetic.
To create elements of privacy, frosted vinyl was used strategically in the windows and on the main front door. This opaque feature also provides an excellent backdrop for company information such as contact details and opening times, making it more legible for the viewer.
Finally, FASTSIGNS provided vehicle graphics for their two vehicles, making use of clever advertising spaces such as side panels, rear windows, the bonnet and even the roof. This takes advantage of the cars travelling in the city where many people will be working in skyscraper office facilities!
FASTSIGNS delivered a comprehensive solution that is proactively helping this business to achieve its business goals.
*This project was completed by FASTSIGNS of Hammersmith.