Must Have Ideas
After a period of extreme growth, Must Have Ideas moved their start-up business out of their garage and into a 2000 square foot premises, which would house both their offices and Warehouse. At their new site, they needed to establish their brand and effective working practices to cement their position as a key eCommerce retailer.
The directors at Must Have Ideas wanted to utilise the vast exterior of their building to attract attention to their business and build brand recognition, however, they had not considered how their signage could extend to the interior of their building and help create an effective workspace that promoted service capabilities and builds brand culture.
On the exterior of the building, FASTSIGNS provided a large internally lit, round exterior sign which dominates the front of the building and clearly depicts the company’s logo. This is further complemented by window graphics, which take elements of the logo and other brand visuals to create an eyecatching entrance experience. Along the exterior sidewall of the building, running parallel to the busy M20 motorway, FASTSIGNS recommended large dimensional letters, which can be illuminated at night showcasing the company's web address. This bold sign demands attention and ensures maximum exposure for the brand.
The company's van was also wrapped with a similar design to the window graphics, helping to ensure that the brand is noticed over every mile the vehicle travels.
Inside the building, FASTSIGNS created a range of signage which tied in Must Have Ideas branding but also provided information that helped staff navigate the building. Clearly marked locations helped to deliver organisation within the building and optimum service delivery. Signage included bay labels, overhead signage and delivery information signage.
FASTSIGNS worked with Must Have Ideas from conception to installation and even organised planning permission for the installation, helping to them to make their statement and showcases their exponential growth and proudly display their company branding
Must Have Ideas, managing Director, Rob Knight said FASTSIGNS helped us to successfully display our brand in a way that demands attention. Their capabilities helped us to understand the potential of our signage and we’re delighted with the result.