FASTSIGNS INTERNATIONAL PRIVACY NOTICE

Last Updated:  20 November 2020

This Privacy Notice (“Privacy Notice”) explains how we, FASTSIGNS International, Inc. (“FASTSIGNS”, “we” or “us”), collect, store and use personal data about you when you use or interact with our website, fastsigns.co.uk, and where we otherwise obtain or collect information about you.

This Privacy Notice explains how we, as a data controller, may collect, share, use, and process information about you, and how you can exercise your privacy rights. It applies to all services delivered by our operations in the United Kingdom when individuals access pages on fastsigns.co.uk, its subdomains or mobile apps (collectively the “Site”), and in connection with our blogs, alerts, newsletters, social media sites or programmes and other communication services provided on or through the Internet, by email or other means, and any personal data received in relation to or in connection with our services or otherwise (collectively the “Services”).

Please read this Privacy Notice carefully along with our Terms of Use (“Terms”), available at https://www.fastsigns.co.uk/terms, which describes the terms under which you use our Services.  By using the Services, you agree to the Terms, and acknowledge that we will process your information in accordance with our Privacy Notice.  If you do not agree with any aspect of the Terms or this Notice, you should immediately discontinue access or use of our Services.

We may provide supplemental privacy notices on specific occasions when we are collecting or processing personal data about you. Those supplemental notices should be read together with this Privacy Notice.  We may also update this Privacy Notice from time to time. The effective date of the current Privacy Notice is noted at the top of this page.  If we make any material changes to the way we collect, use, share or process your personal data, we will notify you by posting a notice of the changes in a clear and conspicuous manner on this Site or via the most recent email or mailing address, we have on file for you.

If you have any concerns or questions about your privacy or use of our Services, please contact us via email at privacy@fastsigns.co.uk or via postal mail at the relevant location listed below. The data controller in respect of this website is FASTSIGNS International, Inc., a Texas corporation, Corporate File Number 795399-0 of 2542 Highlander Way, Carrollton, TX 75006, United States. The data controller’s United Kingdom representative is John Davies. You can contact the data controller in the U.S. and its representative in the United Kingdom by writing to:

FASTSIGNS International, Inc.
Attention: Legal
2542 Highlander Way
Carrollton, TX 75006, United States


FASTSIGNS UK Corporate Office
Unit 6a
Greyfriars Business Park
Frank Foley Way
Stafford
Staffordshire, ST16 2ST



  1. DATA WE COLLECT

When you use our Services, we may collect your personal data in the following ways: information you voluntarily provide us,  information from third parties, and information that is collected automatically.  Personal data is information that can be used to identify you directly or indirectly or to contact you. This Privacy Notice does not apply to anonymised information as it cannot be used to identify you.  We do not knowingly or intentionally collect special categories of personal data, also known as “sensitive” personal data.  Please do not submit sensitive personal data about yourself to us. 

Information You Voluntarily Provide

  • Information that you provide when you create an account, make a purchase, or sign up for our e-newsletter, such as your first and last name, email address, phone number, mailing address, company name or business name (if applicable), VAT number (if applicable), and password.

  • Information that you provide when filling in forms that we make available, such as on our Request a Consultation or a Quote pages (https://www.fastsigns.co.uk/request), such as your name, email, phone number, and mailing address. 

  • Information that you provide us when building an IDEABOOK.

  • Information you provide when you report a problem with our Site or an in-store or online transaction with us by email, our Site, telephone, in writing, or through other means.

  • Information relating to our email sign-up page, including contact information.

  • Records and copies of your correspondence, if you contact us.

  • Information relating to your participation in any events or webinars that we offer.

  • Information relating to your participation in any promotions or surveys that we may ask you to complete for research purposes. 


Information Automatically Collected. As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. We may analyse this data for trends and statistics, but this information will be in aggregate form only and it will not contain personal information. Information that we may record automatically includes:

  • Details of your visit to our Site, including, but not limited to, traffic data, location data, logs, and other communication data and the resources accessed and used on the Site.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

  • Information about the type of device you are using, mobile ad identifiers, the time and length of your visit,  and the website that referred you to our Site.

  • Service-related, diagnostic, and performance information, including high-level information about your activity, and diagnostic, crash, website, and performance logs and reports.

  • Information about your preferences to make your use of the Site more productive, via the use of cookies or other tracking technologies. When you access our Site, we or companies we work with may place cookies on your computer or other devices. These technologies help us better understand user behavior, and inform us about which parts of our websites people have visited.


Please refer to our Cookies Policy at https://www.fastsigns.co.uk/cookie-policy for more information about our use of cookies. 


Information from Third Parties/Social Media Sites. We maintain accounts with various social media networks. When you visit these social media networks, a variety of data processing operations are triggered. We use your personal data when you visit our profiles on these social media networks, or when you click on the like button on one of our social media advertisements. 

When you visit our profiles, your personal data is not only used by us but also by the social network provider, regardless of whether you have a profile in the social network or not. The individual processing and its scope differ from provider to provider, and they are not completely transparent to us. Details about the processing of the social network providers can be found in the relevant social media network’s Privacy Policy:

  • Facebook by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland: https://www.facebook.com/about/privacy 

  • Instagram by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2 Ireland: https://help.instagram.com/519522125107875 

  • Twitter by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, https://twitter.com/en/privacy

  • YouTube by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland: https://policies.google.com/privacy?hl=en-UK

  • Pinterest by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland: https://policy.pinterest.com/en/privacy-policy

  • TikTok by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland: https://www.tiktok.com/legal/privacy-policy?lang=en

  • Spotify by Spotify AB, Regeringsgatan 19, 111 53 Stockholm, Sweden: https://www.spotify.com/ie/legal/privacy-policy/

  • LinkedIn by Microsoft, 1000 W. Maude Avenue Sunnyvale, CA 94085, USA: https://www.linkedin.com/legal/privacy-policy

The social network providers collect your usage information to provide us with usage statistics. To learn more about how such tracking takes place and to understand how we use social media plugins on our Site please read our Cookies Policy

  1. HOW WE USE YOUR DATA 

We will only use your personal data as described in this Privacy Notice or as disclosed to you prior to such processing taking place. If, in the future, we use your personal data in any way that is not described in this Privacy Notice, we will disclose this to you prior to such processing.  Your personal data may be used for the following purposes:

  1. Respond to Requests. We may process your personal data when you contact us, such as with questions, concerns, feedback, disputes, or issues, to respond to your request or provide the information requested by you. We share this information with third parties upon your request, or our service providers or partners to the extent necessary to respond to your requests. Without your personal data, we cannot respond to you or ensure your continued use and enjoyment of our Site.  We process your personal data based on our contractual obligations. 

  2. Ensure the Security of the Service. We are committed to ensuring your safety and continued enjoyment of our Site. To do so, we may process your personal data to help monitor, prevent and detect fraud, enhance security, monitor and verify identity or access, and combat spam or other malware or security risks. Combat spam, malware, malicious activities, or security risks; improve and enforce our security measures; and to monitor the security of our website. We process your data to comply with our legal obligations and to protect the public. 

  3. Facilitate and Evaluate Use of the Online Properties. We may use your personal data to provide you with Online Services, to facilitate your use of the Online Services (such as facilitating navigation, preserving information between sessions, and enhancing security), to improve quality, to evaluate page response rates, and determine content. We process your data in this way based on our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimise our Services.

  4. Personalise Your Experience. We may provide you plugins, and other options to personalise your experience. We also may use cookies and similar tracking technology for such purposes. By personalising our interactions, you can more easily use our Site because we keep track of your preferences (e.g. your language selection, your time zone, etc.). We process your data in this way based on our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimise our Services.

  5. Marketing.  Subject to the applicable laws, we may use the data we obtain from you, your interactions with FASTSIGNS and the Site to provide you with marketing and promotional communications, to deliver targeted and relevant advertising and marketing to you, to determine the effectiveness of our marketing and promotional campaigns, to better understand you and your preferences, and to position and promote our Services. We process your data for marketing either based on your consent or our legitimate interest to provide you with information about similar services you have purchased from us. 

  6. Conferences and Events. FASTSIGNS may use personal data to communicate with you about our events or our partner events. After the event, FASTSIGNS may contact you about the event and related products and services and may share information about your attendance with your company and our conference sponsors and partners, who act as independent controllers. If a partner or conference sponsor directly requests your personal data at their conference booths or presentations, your personal data will be handled in accordance with their privacy practices. We recommend that you review the privacy practices of such partners and sponsors.


3. DISCLOSURE OF YOUR PERSONAL DATA

We only disclose your personal data to those who need access to perform their tasks and third parties who have a legitimate purpose for accessing it. Unless described in this Privacy Notice, we do not share, sell, rent, or trade any of your personal data with third parties for their own promotional purposes. We may disclose your personal data as described below. 

  1. Service Providers and Third Parties. We use a number of third parties to provide us services necessary to run our business or to assist us with running our business, who processes your personal data for us on our behalf. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.  These include the following:  

  • Telephone provider(s): Each FASTSIGNS centre is independently owned and operated and uses a different telephone provider. For more information, please contact the FASTSIGNS centre that you selected. Our United Kingdom office uses Global4 .

  • Email provider(s), including ExactTarget (part of Salesforce Cloud). Their privacy policy is available here: https://www.salesforce.com/company/privacy/ and Google LLC’s Privacy Policy is available here: https://www.google.com/policies/privacy/partners/.

  • Information Technology service provider(s): Each FASTSIGNS centre is independently owned and operated and each centre will use a different information technology service provider. For more information, please contact the FASTSIGNS centre that you selected.

  • Web developer(s), including AMERICANEAGLE.com. Their privacy policy is available at: https://www.americaneagle.com/legal/privacy.

  • Hosting provider(s), including AMERICANEAGLE.com Hosting. Their privacy policy is available at: https://www.americaneagle.com/legal/privacy.

  • Listen360 is our Customer Feedback supplier . Their privacy policy is available at: https://www.listen360.com/privacy-policy/.

  • My Account Registration, Request a Quote or Consultation, Uploading File and Contact Form:  Information you submit to us via the registration, and messages you send us via our contact form will be stored outside the EEA on our third-party hosting servers located in the United States. A copy is also emailed to the FASTSIGNS centre you selected. This email is sent via our Mail provider listed above. Our third-party hosting provider is AMERICANEAGLE.COM Hosting. Their privacy policy is available at: https://www.americaneagle.com/legal/privacy. Also, this information is shared with your selected FASTSIGNS location and if a file is attached, a copy of the file is stored with our third-party supplier “SEND THIS FILE” on their servers in multiple locations in the United States. Their privacy policy is available at: https://www.sendthisfile.com/policy/privacy-policy.jsp.

  • E-Newsletter: We use a third-party service ExactTarget (part of Salesforce Marketing Cloud) to send out our e-newsletter and administer our mailing list. Their privacy policy is available at: https://www.salesforce.com/company/privacy.

  • Web Developers and Server Log Information: We use third-party servers to host our Site through AMERICANEAGLE.COM HOSTING, the privacy policy of which is available at: https://www.americaneagle.com/legal/privacy. Our Site server automatically logs the IP address you use to access our website as well as other information about your visits such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system. Our servers and our backup disaster recovery facility are located in multiple locations throughout the United States and, accordingly, your data is transferred outside the EEA. For further information and information on the safeguards used, please see the section of this Privacy Policy entitled Transfers of your information outside the EEA.

We do not display the identities of all of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our other service providers, however, please contact us at privacy@fastsigns.co.uk and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers).

  1. Within Our Corporate Organisation. We are a part of a corporate organisation that has many legal entities, business processes, management structures, and technical systems. We may share your personal data within this organisation to provide you with the Services, take actions based on your request, or to provide you with information about other services offered by our parts of our organisation.  

  2. Business Partners. From time to time, we may engage in joint sales or product promotions with selected business partners. If you purchase or specifically express interest in a jointly-offered product, promotion, or service, we may share relevant personal data with those partners in accordance with your advertising/marketing preferences and as permitted by applicable law.  While we do not control our business partners’ use of your personal data, we do take appropriate steps to ensure that they use appropriate safeguards to protect your personal data. Our partners are responsible for managing their own use of the personal data collected in these circumstances, including providing information to you about how they use your personal data. We recommend you review the privacy policies of the relevant partner to find out more about their handling of your personal information.

  • We provide information to third parties such as Google LLC collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies for a number of purposes, such as improving its Google Analytics service. However, information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information, and how to control the information sent to Google, please see the following page: https://www.google.com/policies/privacy/partners/.  Information collected by Google Analytics is stored outside the European Economic Area (EEA) on Google’s servers in the United States.  You can opt-out of Google Analytics by installing the browser plugin here: https://tools.google.com/dlpage/gaoptout

  1. Mergers and Acquisitions. If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will inform any buyer that your data shall only be used in accordance with this Privacy Notice.

  2. Compliance with Laws or Regulatory Body. Under certain circumstances, we may be required to disclose your personal data by law or in response to valid requests by public authorities (e.g. a court or a government agency). We may disclose your personal data in the good faith belief that such action is necessary to: comply with a legal obligation; protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with the Services; protect the personal safety of users of the Services or the public, or protect against legal liability.

  3. Consent.  We may disclose your personal information for any purpose with your consent.

4.  SECURITY SAFEGUARDS

The security of your personal data is important to us. We follow and require our service providers to maintain appropriate procedural and technological measures, consistent with industry practice that is reasonably designed to protect your personal data from loss, unauthorised access, disclosure, alteration, or destruction. We utilise industry-standard SSL technology to allow for the encryption of all franchisee applications submitted on a FASTSIGNS website. However, since no method of electronic transmission or storage is 100% secure, we cannot guarantee that loss, misuse, unauthorised acquisition, or alteration of your data will not occur. Please recognise that you play a vital role in protecting your personal data. 

Furthermore, we cannot ensure or warrant the security or confidentiality of the information you transmit to us or receive from us by Internet or wireless connection, including email, phone, or SMS, since we have no way of protecting that information once it leaves and until it reaches us. If you have reason to believe that your data is no longer secure, please contact us at the email address or mailing address listed at the top of this Privacy Notice.

Please note that our third-party hosting provider collects and stores server logs to ensure network and information technology security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of service attacks, and other cyber attacks by detecting unusual or suspicious activity. Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make any attempt to identify you from the information collected via server logs.

5. RETENTION

We limit our retention of your personal data to as long as necessary for the purposes set out in this Privacy Notice.  We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. While retention requirements vary by jurisdiction, information about our typical retention periods for different aspects of your personal data is described below. Please feel free to contact us at the email address or mailing address listed at the top of this Privacy Notice if you have questions. 

  • The email address for marketing purposes is retained on an ongoing basis until you unsubscribe.

  • Data collected via technical means such as cookies, web page counters, and other analytics tools is kept for a period of up to one year from the expiration of the cookie.

6.  INTERNATIONAL TRANSFERS OF PERSONAL DATA

As a global organisation, we may transfer your personal data to countries outside the  United Kingdom. When we transfer your personal data to countries outside the United Kingdom, including when we share your information with FASTSIGNS UK offices, we will ensure an adequate level of protection is guaranteed by making sure - where required by law - that at least one of the following appropriate guarantees have been implemented:

  • Transfer is to countries which, according to the European Commission, offer an adequate level of protection to personal information (so-called “adequacy decision”).

  • We use specific contracts, approved by the European Commission, which ensure the same protection to personal information as granted in the EEA and the United Kingdom; or

  • We use other appropriate solutions to address cross-border transfers as required or permitted by Articles 46 and 49 of the GDPR, or the corresponding provisions under the UK Data Protection Act of 2018.

7.  LINKS TO THIRD PARTY SERVICES

Our Services may include links, or introductions, to third party services. The use of these third-party services may result in the collection and sharing of information about you by these third party services. This Privacy Notice does not address the data processing practices of any third-party, unless as specified otherwise. Please note, the inclusion of a link on any of our Services to a third-party’s service does not imply endorsement of the third-party’s data handling practices and does not imply that the third-party’s practices are covered by this Privacy Notice. We are not responsible for the privacy practices of these entities.

We encourage you to be aware when you leave our Services and to read the privacy statements or notices of each website or app on which you land after you click on a link or social networking button.

7. YOUR RIGHTS IN RELATION TO YOUR DATA

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format and, where technically and legally feasible, the right to have your personal data transmitted directly to a third party controller. 

You may contact us at privacy@fastsigns.co.uk or the contacts listed at the top of this Privacy Notice to exercise your rights.  We will respond to your request in a reasonable timeframe. To protect the privacy and the security of your personal data, we may request information from you to enable us to confirm your identity and right to access such information, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that you have asked to be provided or deleted.

We will only contact individuals by electronic means (including email or SMS) based on our legitimate interests, as permitted by applicable law, or the individual’s consent. If you do not want us to use your personal data in this way please click an unsubscribe link in our emails or send us an email at privacy@fastsigns.co.uk. You can object to direct marketing at any time and free of charge.

You have a right not to be subject to decision making based solely on automated processing that has a legal impact on you.  While we use automated decision making and/or profiling through web analytics, cookies, web beacons or server logs analysis tools (profiling) and targeting cookies to display advertisements to people who visit our website and other websites around the internet using the Google AdSense network, such automated processing is subject to your consent and does not have a legal impact. 

If you believe we have infringed or violated your privacy rights, please contact us at  privacy@fastsigns.co.uk or the contacts listed at the beginning of this Privacy Notice,  so that we may resolve your dispute directly. You can also submit a complaint to the ICO at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, or at their helpline number: 0303 123 1113.

8. CHILDREN'S PRIVACY

Our Services are not intended for anyone under the age of 16 (“children”).  We do not target or knowingly collect personal data from children.  FASTSIGNS recognises the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.

9. DO NOT TRACK DISCLOSURES

“Do Not Track” is a privacy preference that users can set in their web browsers. When a user turns on a Do Not Track signal in their browser, the browser sends a message to websites requesting that they do not track the user. For information about Do Not Track, please visit www.allaboutdnt.org.  At this time, we do not respond to Do Not Track browser settings or signals. In addition, we use other technology that is standard to the internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to the website. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal.