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Signage for Car & Van Dealerships

How dealerships can use signage

In the competitive automotive industry, professional signage is essential for attracting attention, guiding customers, and reinforcing your brand identity. From illuminated exterior signs that make your dealership stand out day and night, to interior displays that showcase your latest models and offers, every element plays a part in the customer experience. Window graphics and films can provide privacy for customers finalising purchases, while also promoting seasonal deals or new vehicle launches. Directional signs help visitors find their way to showrooms, service areas, and customer lounges with ease.

Benefits of dealership signage

Effective signage helps you make a strong first impression and build customer trust. High-quality branding creates a sense of professionalism and exclusivity, helping customers feel confident in their decision to buy from you. Clear wayfinding signage improves the customer journey, while promotional banners, flags, and digital displays can boost engagement and highlight key offers. Together, these elements not only enhance the look and feel of your dealership but also support your sales and marketing goals.

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Types of signage for your dealership

We provide a full range of signage solutions for car, van, and commercial vehicle dealerships. From large-format illuminated signs and branded window graphics to internal wayfinding and digital screens, we can design, produce, and install signage that captures attention and delivers a premium brand experience.

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Your signage is often the first interaction customers have with your brand — make it count. We can help your dealership create consistent, high-impact visuals that guide, inform, and inspire customers from the forecourt to the showroom.

Case Studies

Schell Brothers

Richmond, VA

Richmond, VA When Schell Brothers expanded to a new location, they partnered with FASTSIGNS to increase their brand awareness, stand out in a new market, and share their culture with the community.

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TruNorth

Manchester, CT

Manchester, CT TruNORTH Construction has benefited from their brand being visible all over Hartford county. They have increased sales so much that FASTSIGNS is helping them with their newest project-a two-story office building with 18 custom-designed offices.

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Pogue Construction

McKinney, TX

McKinney, TX When applying their new organizational vision, Pogue Construction partnered with FASTSIGNS to reflect this vision in new visuals across company touchpoints.

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