A BRAVE NEW NORMAL: SIGN AND GRAPHICS GUIDE FOR BUSINESS REOPENING

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Businesses and organisations in every industry have faced countless, unexpected challenges over the last year. As the UK is now being given the “ok” for fully reopening by the 21st June, many businesses are navigating and considering their options for what this actually means. Business owners have a duty of care to their customers and it is not surprising that business owners, as well as consumers are a little overwhelmed when it comes to reopening and what yet another “new normal” should look like.

Keeping communication clear and consistent at all times helps your business's messaging penetrate the uncertainty and provide a sense of security for customers and employees alike. Well-placed signs and graphics encourage customer confidence, presenting a unified message across all touch points. Here is an overview of signs and graphics, from entrance to exit, that can provide a foundation for reopening.

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Exterior Building Signs

Exterior signs and banners can let customers know if you are open and ready for their business. For those not yet ready for the full, in-person experience, mark kerbside pickup click and collect locations with flags and A-frames.

When entering your place of business, doors and windows are premium locations for graphics--from interchangeable vinyl posters and lettering to complete graphic coverings. Utilise these areas to welcome back those customers who may not have been in, in a while, advertise seasonal specials and alert customers that masks are required while inside.

Social Distancing Signage

Whether operating at full capacity or not, social distancing is ideal to reduce the spread of germs. Floor graphics and posters can provide friendly reminders for people to mind their physical distancing when possible. Intersperse hand sanitising stations in high-traffic areas.

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Among the banners and point-of-purchase signage highlighting your products, small signs and graphics can outline safety precautions that your business is committed to. From following specific Public health England guidelines to posting disinfecting schedules, sharing the steps that you and your employees are taking to keep safety priority can promote peace of mind.

Restaurant Signs

Easy-to-read directories and clear wayfinding signs will keep foot traffic moving efficiently. At customer service and checkout areas, stanchions help organise lines. Custom-fitted screens provide a subtle barrier between employees and customers while promoting safety.

In restaurants and bars that may still rotate tables and barstools within a set distance from the other, signs and decals can alert patrons to available seating. Use miniature A-frames and table tents to guide customers to scan a QR code and be taken to an online menu of offerings.

Safety & Wellness

As we focus on the safety and wellness of our teams and our customers, it is also a good time to take a look at other signs and graphics in place. Are they still relevant and fulfilling their purpose? An updated monument sign, new channel letters or fresh vehicle graphics can extend your brand message as your business reopens.

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Over the last year, the way customers expect to interface with businesses and brands has changed. Regardless of your local ordinances and the decision you are making that is best for your business, clear and consistent communication is key. Signs and graphics keep customers informed on the latest updates. Help ensure that whatever your new normal looks like is also safe and keeping customers top-of-mind.

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