Parkway Prestige

High-Impact Signage Drives Brand Growth for Parkway Prestige

A collage of the RGB remote controlled Parkway Prestige signage.

The Challenge

Parkway Prestige Ltd, a leading automotive specialist in Trafford Park, was undergoing rapid expansion and required a unified brand identity for their new facility. Initially seeking a budget-friendly option from a competitor, the client quickly discovered the original quote that they had received was based on incorrectly specified materials. They needed a partner with the technical and creative expertise to install a 140kg external sign and also design an interior that reinforced their strong brand identity.

The Solution

FASTSIGNS® Manchester stepped in with a comprehensive visual strategy that prioritised durability and high-end aesthetics. Externally, a primary building identification sign was installed to display the Parkway Prestige logo, providing high-impact visibility from the road. To complement this, external wayfinding and entrance signs were installed to guide clients through the site.

A collage of the Parkway Prestige exterior building and reception signage.

The installation required meticulous project management and specialised lifting equipment, to ensure the signage was mounted flawlessly and safely. The transformation continued inside the building, with a sleek reception desk sign that welcomes visitors into a professional environment. In the workshop area, FASTSIGNS Manchester implemented innovative spray booth and parking bay signage, featuring remote-controlled RGB illumination. These programmable lights allow the client to customise the atmosphere of the facility, reinforcing a cutting-edge, professional brand image.

The Result

This project has significantly enhanced Parkway Prestige’s brand visibility and recognition. Phil Gilbert, Director of Operations at Parkway Prestige, shared his satisfaction, stating: “Aaron and the team at FASTSIGNS Manchester worked wonders to get our new site signage designed, built and installed.” This project has not only enhanced brand recognition, but has also positioned Parkway Prestige as a standout leader in their industry.

An image of the bay wayfinding signage.

This project was completed by FASTSIGNS® Manchester.