Halo Health
Comprehensive Signage Suite Prescribes Visibility and Success
The Challenge
Halo Health, a modern health and wellness brand, needed to establish a commanding physical presence from scratch. They required a cohesive and striking visual identity that spanned from their exterior building to their windows. The challenge was to design a comprehensive suite of signs, that would not only establish a modern brand identity, but also effectively attract new customers, maximise visibility and ensure the location was easy to navigate.
The Solution
The FASTSIGNS® team collaborated closely with Halo Health to deliver a full spectrum of visual solutions. Custom window vinyls engaged passersby, building anticipation before the grand opening and continuing to welcome visitors once the doors officially opened. To ensure the brand remains highly visible around the clock, built-up aluminium face-lit letters boldly identify the building day and night, while projecting aluminium sign trays capture the attention of foot and vehicle traffic, from multiple angles.
Additionally, a sleek, freestanding totem directory sign effectively guides clients and provides functional wayfinding, right from the property entrance. To complete the exterior transformation, strategically placed trough lights brilliantly illuminate key architectural areas, maintaining an inviting atmosphere and ensuring all elements work harmoniously to reinforce the Halo Health brand identity.
The Result
The comprehensive signs successfully transformed the physical location into a cohesive, inviting brand experience that immediately attracted new customers and elevated the company's local presence. The seamless integration of these elements maximised exposure and set a strong foundation for the brand's rapid growth. Thrilled with the stunning transformation, owner Harris Din confirmed the visuals' vital role in the success, noting he loves the look and will partner with FASTSIGNS to replicate this high-end aesthetic as he opens additional franchise locations.
This project was completed by FASTSIGNS® of Birmingham
